From a performance point of view, clients want to make sure that their money is being well spent. Hitting the largest target is like cast-netting into the sea. If you knew where the fish were all schooled together, you’d through your net there every time. The same can be said about Mall Marketing and Retail Marketing efforts. Promotional Brand Ambassadors realizes the importance of these venues and how each one has its own set of rules interacting with patrons at these locations. Potential consumers walking the aisles of a grocery store would be treated entirely different than teenagers hanging out at the local mall’s top-selling clothier. An automotive client showing off their new products at a golf store would be treated differently than showing off the same vehicles at a Movie Theatre. In short, Promotional Brand Ambassadors is as specific as the targeted markets you are trying to reach.
