One of the most effective ways to generate sales is by offering consumers a free trial of the product. Products that are being marketed as different or with demonstrable differences, advantages and appeal are effective at guiding a consumer’s opinion and resulting purchase intent. In fact, sampling can lead to quick brand building and purchase decision, with immediate, measurable sales impact. Within this sub-specialized field, Promotional Brand Ambassadors has identified our own team of specialized ambassadors, and information specialists who are experts at communicating to each specialized target market. Within our Sampling Programs, we provide Beverage Sampling Teams, Adult Beverage (Beer, Wine and Liquor) Sampling Teams, Food Sampling Teams and Product and/or Service Marketing Teams.
Beverage Sampling Promotions
Bringing a new product to market, or increasing existing sales of an under-performing line has always been a specialty of Promotional brand Ambassadors. We have provided family-oriented sampling campaigns and promotional teams for programs that have including Drink Milk and Drink Chocolate Milk for the US Dairy Farmers, Gatorade, Boost calcium nutritional products and various soda companies. As would be expected, we have provided team members for Coca-Cola and Pepsi, Red Bull, Monster and other energy drink companies as well as Gatorade (Stokely Van Camp), Iced Teas, Fruit Drinks and other Future Beverage Market providers.
Adult Beverage / Liquor Sampling Teams
Our founders “wet their whistles” early on in their careers by leading sampling teams for various adult beverage companies and their distributors, including Miller Lite, Budweiser and Bud Light, Captain Morgan Rums, Meyer’s Rums, Goldschläger, Rumplemintz, Absolut Vodka, Bacardi-Martini USA, House of Seagram’s, Hiram-Walker USA and many other liquor and beer beverages. Programs include measurable samples and resulting sales impact, creative participation programs and coupon distribution and redemption efforts.
Food Sampling Programs
Food sampling program are extremely effective at hitting mass audiences at the main distribution point while creating buzz about the product or services being offered. Sampling can occur within retail outlets, on-street exposure sampling, or at special events like concerts, sporting events, conventions, fairs or places where large crowds are likely to gather. Clients have included Hass Avocados, Nabisco, Nature Valley Granola Snacks, and Frito Lay to name a few.
Product and Services Marketing Teams
Promotional Brand Ambassadors have provided team leaders and product specialists trained to disseminate factual information about the featured product or service, and attractive hostess and hostesses for programs like comparative differentiation campaigns and many other trial type programs. Clients have included The Home Depot, General Motors, GM Goodwrench, OnStar, XM Radio, Sirius Satellite Radio, Proctor & Gamble, Charmin, Pert Shampoo, Pantene Hair Care Products, Toyota, Kodak, Eckerd Drug Stores/CVS Pharmacies, Nissan and Sharpie Markers.